Wet ’n Wild recently celebrated its 30th birthday at Nikki Beach in midtown, Manhattan, paying tribute to its products through the decades. Booths were set up for the ’70s, ’80s, ’90s and 2009, and showcased authentic Wet ’n Wild products from each era, along with an appropriately dressed model and paraphernalia. For example, the ’70s model wore go go boots and a shift dress and had lava lamps and disco balls at her booth. Just as on top of today’s trends, the company recently launched a list of cleverly packaged, reasonably priced cosmetics, including Natural Wear Pressed Powder—an all natural powder that uses eco-friendly paper packaging.